Bold moves required

Lots of interesting conversations over the last couple of days around the 100 Leading National Advertisers Report from Advertising Age. Of particular note were the travails of Ford and GM within the US market over the last decade and their inability to turn things around. Mark Fields initiative Bold Moves, a real-time interactive documentary which will run online in 3-5 minute weekly episodes until the end of the year was discussed at length. Billed as documenting the future of Ford and based on the first episode appropriately titled Change or Die it is a story worth following.

UPDATE : Micheline Maynard asks is Ford running on empty

UPDATE 2 : First impressions from videoblogging pioneer Robert Scoble

UPDATE 3 : Micheline Maynard on Ford slashing production by 20% in Q4.