Priya Ganapati’s Red Herring piece on job boards brought back some memories from 2000. An ASP in this space used the line ‘Human capital management is the preeminent mission critical strategic process of the 21st century’ from a HBR article as their calling card to enterprises. Like many other ASP’s at the time once the bubble burst and funding dryed up they withered on the vine. In hindsight lower broadband adoption rates meant most were well before their time in terms of offering. Yet another example of first mover but not first prover. Reading the exchange of words between Jason and Mike on the subject to hand Kevin Kelly‘s Jan 2002 WSJ article titled The web runs on love not greed came to mind. Understanding this along with Dunbar, 53651 and the attention economy are prerequisites to tuning into the revolution and evolution of markets. All of which are explored in dino inc. Roll on the September launch.