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As a valued member of the Amazon Associates program, we would like to introduce to you our newest product – “aStore by Amazon.” aStore vastly expands on our current link type offerings by giving you the ability to build a dedicated shopping area that can be embedded within, or linked to from, your website. Visit our demo store to see an example of a stand alone store.

I have always fancied having a virtual bookshelf. Having tested some of the stand alone offerings out there Amazon’s aStore Beta on first inspection looks as if it maybe what I’ve been searching for. A quick ten minute play yielded this first pass. Personalisation options are well thought out and very intuitive. An option I would like to see added is the ability to nominate third parties (charities / bloggers / podcasters / not-for-profits) of your choice as the direct beneficiaries of the sites proceeds. Well done Amazon on this latest initiative.

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