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Telegraph online editorial director Edward Roussel said: “Our aim is to strip out the clutter, allowing readers to focus on the news and views that matter. We also want our readers to be engaged with the news-making process, by sharing their views on our blogs and other forms of online discussion. Our ambition is to go much further in the development of our product in the months ahead.”

Good to see the WP continuing to innovate and experiment. First impressions on its latest initative the sponsored blogroll are very positive. Reading Dominic Ponsford’s piece on the Telegraph’s declaration of intent all UK national dailies are now officially at the races. The tipping point for the UK newspaper industry has been officially reached with the UK’s oldest newspaper on board. With adoption of digital strategies been driven in large part by mobility adoption in the UK it will be interesting to see how much longer it will take for the US newspaper industry to-do likewise.

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