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Several of the largest ad companies have recently moved into the chaotic world of social networking and user-generated content. WPP Group created a joint venture with LiveWorld, an online marketing agency, to develop social networking opportunities for clients. Interpublic Group, meanwhile, created a partnership with Facebook, a networking site for students. Last week, Denuo created a partnership with ViTrue, an Atlanta-based start-up that bills itself as the “world’s first user-created advertising platform.”

Eric Pfanner’s piece in the IHT this morning made me chuckle. Roll on dino inc.

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