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The idea came to GeoVector’s founders, John Ellenby and his son Thomas, one night in 1991 on a sailboat off the coast of Mexico. To compensate for the elder Mr. Ellenby’s poor sense of direction, the two men decided that tying together a compass, a Global Positioning System receiver and binoculars would make it possible simply to point at an object or a navigational landmark to identify it.

Geolocation technology has been around for sometime but is only now becoming available within cellphones. Location-aware mobile devices have always held the promise of connecting cyberspace and physical space. Reading Martin Fackler’s piece in today’s NYT it appears that GeoVector may have delivered the missing link to truly enable location based services. As with many tales of innovation the story behind the story is an endearing one.


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