Loic Le Meur and Joi Ito share a 50 minute conversation they recently had in Helsinki about online gaming, video and music on this video podcast. Joi explains that there are four basic elements to MMORPG – strategy, achievement, narrative and socializing – which Loic gets Joi to drill further down on. They go on to talk about emerging tools for new video and music formats which are enabling media to evolve from commercial to personal spaces. The conversation finishes up by linking the sharing economy back to creative commons. Recommended watching in full.