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The quality and the popularity of World of Warcraft has propelled MMORPGs from a subculture into the mainstream; some call it the new golf. But it’s more than that: World of Warcraft is millions of people with diverse backgrounds collaborating, socializing, and learning while having fun. What we’re experiencing with this game is similar to the “adhocracy” of many successful open source software projects. It represents the future of real-time collaborative teams and leadership in an always-on, diversity-intensive, real-time environment. World of Warcraft is a glimpse into our future.

Joi Ito has an interesting piece on WOW in Wired which is worth a read. Following on from my earlier good humoured dig at WOW the integration of MMORPG within lifetime learning is rapidly progressing from cult to culture.


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