Skip navigation

Ashley Highfield, the BBC's Director of New Media & Technology, today outlined the key challenges facing the division in a presentation to staff entitled 'Beyond Broadcast' as part of the BBC's 'Creative Future' strategy.

The presentation defined a clear vision for the future. Ashley Highfield says: "Everything we do here is around technology innovation, to keep the BBC relevant in the digital age."

All the audience-facing services the division is planning to launch fall into three main categories: Find, Play and Share. Internally, all of the initiatives are about transforming the production process and enabling programme makers.

It seems rather fitting that Auntie is leading the charge into the coming golden age of media. Delighted to learn that they have a talented facilitator on board for the ride. Having just completed a couple of days living in 2010 where attention, intention, gestures and clickstreams were all on the menu the expression objects on the horizon are much closer than they appear seems very relevant. Metadata within affinity groups and micro communities is rapidly becoming a very valuable commodity indeed. Onwards.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: