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IceRocket now looks to help tie bloggers to Think Partnership’s affiliate advertising resources, meaning it will have to compete with the dominant Google AdSense as well as blog advertising networks.

Eighteen months ago facilitating a client session with each of its agencies the only thing the competitive room agreed upon up front was that weblogs and podcasts were fads and not trends. When I asked each of the agency representatives to share with the group their personal weblog, favorite weblogs and podcasts not one person in the room was able todo so. While early days yet I will follow with interest Think Partnership's next steps with IceRocket.

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