Skip navigation

Go Beyond TV seeks to foster an online "community" wherein spectators can start uploading their own adventures. He said that aspect of the Webcast would reinforce the Land Rover message that breaking personal boundaries gives one a sense of "personal achievement . . . it makes you relook at yourself."

It will be interesting to follow how Land Rover's Go Beyond TV project develops. As someone who has owned two Discoverys over the years I'm already a fan. Heres hoping that it will be more genuinely participatory than merely editorial.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: