Go Beyond TV seeks to foster an online "community" wherein spectators can start uploading their own adventures. He said that aspect of the Webcast would reinforce the Land Rover message that breaking personal boundaries gives one a sense of "personal achievement . . . it makes you relook at yourself."
It will be interesting to follow how Land Rover's Go Beyond TV project develops. As someone who has owned two Discoverys over the years I'm already a fan. Heres hoping that it will be more genuinely participatory than merely editorial.