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Our next challenge now is how to see how small conversational communities and the attendant tools that sift these conversations can use more than one or two digital gestures, and create topic awareness of blogger groups with more than just the early adopter or blog-tool favoring metrics that post categories or tag indicators do now. These metrics too are subject to power law curves and the current uses of them one or two at at time only reflect top bloggers, or early adopters, just as link counts did before, emphasizing them over the conversational middle. When the tools of exposure change, the conversational middle will become accessible and apparent not just to those in and around a particular conversation but to those outside it.

Mary Hodder has written a great post dispelling the 'unified purpose' idea of the blogosphere which some quarters espouse. The next chapter has begun with the adoption of social software within organisations. From diversity comes harmony. More to follow …

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