Jack Trout invited a group of "buzz evangelist" to face off with him on his radio program. Steve Rubel and Rick Murray of Edelman, Emanuel Rosen of the Word of Mouth Marketing Association, Seth Godin, Joseph Jaffe and Errol Smith (me….producer of Trout Radio) sat down to deconstruct the buzz around word-of-mouth.
Jack Trout's piece on WOM marketing in Fortune last month generated some interesting conversations. His show with Steve Rubel and Rick Murray of Edelman is here, Emanuel Rosen is here, Seth Godin is here and Joseph Jaffe is here. By way of disclosure I contributed a piece to Jack's last book Jack Trout on Strategy. Hat tip to Steve Hall at Adrants for the link.