Skip navigation

MARKETERS NEED TO BECOME cultural anthropologists if they want to connect with people on MySpace.com. "We take a sociological approach to building MySpace, and advertisers need to be cultural anthropologists when they're thinking about their communications strategy on social networks," said Shawn Gold, senior vice president of marketing and content for MySpace.com, during a keynote on Tuesday at the OMMA Hollywood Conference & Expo in Los Angeles.

Tobi Elkin captures the key takeaways from Shawn Gold's keynote at this weeks OMMA West event. Most organisations I speak with are still very much in listening mode when it comes to understanding social networking. Interesting times indeed.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: