The next frontier is to tap the quiet genius that exists outside organizations — to attract innovations from people who are prepared to work with a company, even if they don't work for it. An intriguing case in point is InnoCentive, a virtual research and development lab through which major corporations invite scientists and engineers worldwide to contribute ideas and solve problems they haven't been able to crack themselves.
It is refreshing of late to see more and more mainstream media coverage on organisations embracing both inside-out and outside-in thinking. Todays NYT piece by William C.Taylor is a case in point. Interesting times indeed.