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“The next wave of media is to unleash the power of serving people’s special interests,” said John Hendricks, the chief executive of Discovery Communications, which is developing a series of specialized video services. “Every time I walk into a Borders bookstore, I spend a lot of time looking at the magazine rack — because staring at you are all the passions of America. The bride who is about to get married, there is a magazine for her. And for the person who is a little older, there are wonderful travel and leisure magazines.”

Saul Hansell has an interesting piece in todays NYT on video and the long tail.

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