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“This new structure and leadership team is a major first step in transforming Dow Jones from a channel-focused publishing company to a franchise, market, and customer-focused media company,” said Richard F. Zannino, chief executive officer of Dow Jones.

Dow Jones restructuring announcement sends a very clear signal of its intention to adapt and be a participant in the digital age. Richard Edelman ponders

What does this mean for PR business? We need to move quickly from a business model which depends on newspaper and the big screen (TV) to one that also incorporates the PC and cell phone. We need to consider how to customize content to fit these platforms, in our tone and in our look. We should also be aggressive about staking out our turf in areas that are between classic advertising and classic PR, such as the blogger advertising network.

Interesting times ahead.

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