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Publicis Groupe today announced the launch of Denuo, a major new strategic initiative designed to anticipate and exploit the rapidly changing digital, interactive and mobile communication environment. Denuo is a stand-alone business, not based on any pre-existing industry model. Denuo’s model rests on three pillars, functioning simultaneousl as a strategic consultant, an inventor of solutions and as an investor in partnerships.

Todays announcement is significant on a number of fronts. Flat out for much of this week but will comment on when I get a quite moment.

UPDATE : NYT’s Eric Pfanner on Rishad Tobaccowala and Denuo

UPDATE 2 : Zachary Rodgers Q&A with Denuo President Nick Pahade

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