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McGrath has declared “a digital Marshall Plan.” It signals the end of the one-screen company. The troops must now deliver services across new broadband channels, over cell phones, and via video games.

Insightful Tom Lowry interview with Judy McGrath, Chairman and CEO of MTV Networks, a $7 billion a year entertainment empire. I had not realised that Judy recently brought Michael Wolf on board as president and COO. While MTV has successfully reinvented itself over its first 25 years on the first and second screens its adaptation to the third screen will be its most challenging todate. More to follow …

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