Yet another great podcast from Johnnie Moore and James Cherkoff. They chat with Jason Korman of Stormhoek wine about how the talented Hugh MacLeod helped the South African winery think differently when telling their story which has proved to be a tremendous success within a very mature and competitive UK marketplace. Johnnie and James also draw parallels to what they do in their Open Sauce workshop. The podcast mentions David Weinberger’s great quote from last year which captures perfectly the difference between talking to / at versus talking with which is what the title of this post is all about. Highly recommended listening and sharing.