In his new role, he will develop the ways that FT readers can interact with the title, including polls, discussions, forums, podcasts, interactive graphics and blogs, all on the FT.com website.
It will be interesting to see what Rob Minto does with FT.com in his new role. While the FT print edition has consistently maintained its high standards over the last 2 decades its online offering todate has been disappointing to say the least. Simply replicating content online from the print edition, the recent addition of RSS feeds, Lucy Kellaway’s podcast and a digital edition of its weekend magazine falls far short of what I’ve come to expect from the FT over the years. Heres hoping Rob enriches the experience to its full potential. Hat tip to Brand Republic for the story.