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“What’s hard to measure, and what we’re trying to measure,” Mr. McKenzie continued, “is the impact of groupthink, of group mentality, and the tendency of what we might call the democratization of social interaction and how that changes this generation’s relationship with almost everything they come in contact with.”

Interesting piece in todays NYT. A great example of an emerging global community within the mobile space is WINKsite. If you have not heard of it before I recommend exploring it for an insight into how a non dependent PC centric generation is utilising the third screen.

Each mobile site is outfitted with easy-to-use mobile channels including chat, blog, mobile feed reader, surveys, journal, forum, calendar, guestbook, bookmarks, email and more. Navigating WINKsite’s channel-based interface is simple and intuitive, bringing clarity to the mobile experience. No programming knowledge or software installation is necessary.

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