The art of giving has changed, too. Whereas in the past, individuals and business may have been content to merely hand over money and/or goods, increasingly they are keen to establish more long-term relationships. For example, wealthy individuals may want to take a place on the board, and many big businesses now look to establish mid- to long-term development projects that build on the company’s core competencies.
Todays supplement in the FT titled Understanding Philanthrophy makes interesting reading. I also recommend reading Deborah Doane’s article The Myth of CSR (Corporate Social Responsibility) in the Fall 2005 issue of the Stanford Social Innovation Review. Good to see some much needed discussion about the good, the bad and the other of CSR.