… in the next wave, companies are embracing the potential of networked computing to let workers share their knowledge more efficiently as they nurture new ideas, new products and new ways to digitally automate all sorts of tasks. Companies are drawing on collaborative models that first blossomed in nonbusiness settings, from online games to open-source software projects to the so-called wiki encyclopedias and blogs to speed up innovation. This networked collaboration is creating new opportunities and disrupting industries. New styles of work and, in business schools, new theories of innovation are rising.
Organisations are only beginning to comprehend the competitive advantages that co-creation and open collaboration bring. Recommended reading.